The best time to do this basic search engine optimization is when first creating your page.
Most web design software programs have an area built-in to the program allowing you to optimize for page title, description and keywords.
If you are using software that does not allow you to place in the meta tag information, you should find another program that will let you optimize your pages.
This information is found in the <head> section of a website.
Page Title
Between the <title> </title> tags, name the page using your main keyword in a small sentence. Do not use “Untitled”, “Page1″ or any other non-descriptive term. It will do nothing to help your search engine rankings. Also this is what the search engine results show as title to your page.
Description
Next write a description using the description meta tag. Which looks like this, <meta name=”Description” content=”yourpagedescriptionhere”>.
This needs to be about 2 or sentence long and contain your keywords or phrase once or twice. The search engines only “see” the first 160 characters, so keep it short and simple.
This information is many times used when you see a description on the search engine results page. If a description is not here, many times the engines will take short blurbs from your page and use in the results page.
Keyword
The keyword meta tag looks like, <meta name=”Keywords” content=”this,contains,keywords”>.
Include each keyword / keyphrase only once. Do not repeat your keywords over and over in the keywords tag.
Even though many of the search engines are not using the meta keyword tag when “crawling” your site, it does not hurt to get into the habit of optimizing each of the pages with it.
Header Tags
The header tags are within the body of the page but your visitors will not see them, only the search engine spiders will.
The <h1> tag shows the “spiders” this information is important. Try to use your keywords in a sentence within the <h1> tag.
The header tags are from used h1 to h6. Since <h1> is the most important each of the tags following, <h2> is the second most important, etc…
Think of each header tag as a beginning of a new paragraph when you write your page content.
Page Content
You need to make your content a minimum of 400 – 500 words.
Use your main keywords about 2 – 3 times in the top third of the page, sprinkled in the body and once in the last paragraph.
If the page has 500 words, then only use each of your keywords 5 – 6 times.
Rule of Thumb – keyword density for your pages should be less than 2.5%. Any more and it may look as you are spamming.
Example – If the page has 500 words, then only use your keywords
Do not try to stuff them in, but write the information so it reads correctly.
Images on Page
If you are using images on your webpage, you need to give them an “alt” tag. This tag serves a couple different purposes.
It will let the search engine spiders understand what the image is about and if a visitors cannot “see” the image your “alt” tag will replace it.
Do not try to stuff your keywords into an alt tag, only use them if it is relevant. It needs to be descriptive of the image.
Optimizing your web pages may not help right way with your search engine rank but as time goes by you may see your page rise in the search engine ranks.
This basic on-page search engine optimization needs to be done on each of your pages.
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